AliousNeal Maupay’s latest dig at Everton has inadvertently done The Friedkin Group, the club’s new owners, a significant favor, according to journalist Mark Douglas. Writing in his *i* column [30 December], Douglas argued that Maupay’s public antics highlight the kind of player Everton must avoid as they embark on a transformative era.
The French striker, currently on loan at Marseille with a permanent move expected next summer, mocked his parent club on social media following their 2-0 loss to Nottingham Forest. This behavior, Douglas claims, underscores the need for a cultural reset at Everton.
“Maupay’s toxicity serves as a reminder to The Friedkin Group of the type of characters they should steer clear of as they plan the most significant overhaul in decades,” Douglas wrote. “His signing from Brighton epitomized an era of misguided recruitment, marked by desperation and poor judgment. Players like Maupay, whose response to pressure is to turn against the club paying them, represent precisely what Everton must move away from.”
Douglas praised The Friedkin Group’s calm and professional approach since taking over, contrasting it with Maupay’s inflammatory post. He suggested that Everton’s new direction, focused on high standards and cutting-edge recruitment, is a clear departure from the chaotic culture of the past.
“If there’s a blueprint for what an Everton player shouldn’t look like in this new era, Maupay fits it perfectly,” he added. “The so-called ‘banter era’ of Everton should end in 2025, and the club can look forward to rebuilding without picking up toxic personalities along the way.”
### Everton’s Response
Everton are handling the matter internally, confirming they are “aware” of Maupay’s post. Despite the provocation, the club has opted for a measured approach, avoiding the publicity Maupay may be seeking.
The Toffees have the option to extend the 28-year-old’s contract, which expires next summer, by an additional year. However, as Douglas suggested, this option is unlikely to be exercised, with Everton ready to sever ties completely.
Maupay, who has scored just twice this season at Marseille, likely knew his time at Everton was over even before his loan move. His latest actions seem to solidify that reality.
### A Fresh Start for Everton
As Everton enter a new chapter under The Friedkin Group’s ownership and with the completion of the Bramley-Moore Dock stadium on the horizon, the club appears eager to leave behind players like Maupay who symbolize a troubled era. This new era promises a focus on professionalism, accountability, and a culture of high standards—qualities starkly at odds with the behavior displayed by the French striker.
Alious
