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Everton supporters are facing a bittersweet transition as the club prepares to leave Goodison Park behind and enter a new era at the state-of-the-art Bramley-Moore Dock stadium.
While excitement surrounds the move to a 52,888-seat venue touted as one of Europe’s best, it comes with a financial reality fans cannot avoid: higher ticket prices are all but certain.
The men’s team played their final match at Goodison Park on Sunday, 18 May, securing a 2-0 victory over relegated Southampton in what was an emotional farewell to a historic ground.
As Everton shifts operations to their new home next season, Goodison Park will be repurposed as the base for Everton Women, marking a symbolic and logistical turning point in the club’s future.
Everton CEO Angus Kinnear has championed the stadium move as a major step forward.
Speaking days before the final Goodison fixture, he described the project as “a real catalyst for positive change,” promising increased revenue streams and a platform worthy of Everton’s ambitions.
Ticket Price Hikes on the Horizon
However, financial analyst Stefan Borson issued a blunt warning: the price of progress will be passed directly onto the fans. In an interview with *Football Insider*, Borson confirmed that Everton’s move will “definitely” come with rising ticket costs, emphasizing that there’s no mystery behind the anticipated revenue growth.
“The increase in income will come from a combination of higher attendance and increased pricing,” Borson explained. “There’s no magic trick—someone has to foot the bill, and that someone is the fan.”
While the full impact may not be immediate for the average matchgoer, Borson pointed out that corporate packages and premium season tickets will drive up matchday income from day one. “In the long run, matchday revenue goes up because fans pay more,” he added. “It’s inevitable, and it’s already happening across similar stadium projects.”
Despite the financial burden, Borson believes the strategy will ultimately succeed, thanks to the buzz surrounding the move and strong demand for seats. “There will be good momentum, and it’s a huge opportunity for the club. But it comes at a cost—and that cost lies with the supporters.”
**Transfer Developments: Longstaff Deal in the Works**
Away from stadium economics, Everton is already shaping its summer plans. Reports on 18 May revealed that the club is targeting Newcastle United midfielder Sean Longstaff. The 27-year-old is no longer a central figure at St James’ Park and could be available for around £12 million, with both sides reportedly interested in closing a deal ahead of the transfer window.
Longstaff, under contract with Newcastle until June 2026, could bring experience and stability to Everton’s midfield as they look to build a squad worthy of their ambitious new setting.
While the move to Bramley-Moore Dock promises a bright future for the Toffees, it is clear the transition comes with financial sacrifices—especially for the fans who have stood by the club through thick and thin.
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