Friedkin Group Set to Pump New Investment into Goodison Park as Everton Enter a New Era

Friedkin Group Set to Pump New Investment into Goodison Park as Everton Enter a New Era


Everton Football Club look almost unrecognisable compared to where they stood just a year ago, following the takeover by The Friedkin Group. Twelve months on from the American owners assuming control, the Blues have undergone sweeping changes that have reshaped both their footballing direction and their long-term infrastructure.

It scarcely feels like a full year has passed since the Friedkins arrived on Merseyside, yet the progress made in that time has been significant. One of their earliest and most eye-catching decisions was the return of David Moyes, a move that immediately signalled intent and stability. The experienced 62-year-old’s appointment came only weeks into the new regime and laid the foundation for wider transformation.

While Moyes’ comeback grabbed headlines, the most dramatic shift has come off the pitch with the opening of the Hill Dickinson Stadium. Although the project was originally launched under former owner Farhad Moshiri, it is the Friedkin Group who have completed and refined it, turning the venue into a major commercial asset that is already delivering substantial financial benefits.

For many Evertonians, saying goodbye to Goodison Park as the men’s first-team home was an emotional moment. Yet the famous old ground remains standing and, crucially, it is not being left behind. Instead, it is now entering a new chapter—one that includes meaningful investment and a renewed purpose within the club’s structure.

### Friedkin Group Ready to Upgrade Goodison Park

Earlier this year, Everton confirmed that the Women’s team would relocate to Goodison Park, a strategic move designed to preserve the stadium’s legacy while giving it a central role in the club’s future. However, even the most passionate supporters of the “Grand Old Lady” recognise that significant modernisation is required.

According to *The Athletic*, there is a growing understanding within Everton that Goodison Park will need targeted investment to meet present-day standards. With the Women’s Super League attracting larger and more diverse crowds, the stadium must be adapted to include women-specific facilities that support both players and supporters.

The club are reportedly analysing supporter behaviour and matchday habits in detail, aiming to identify where investment would have the greatest impact. This includes improving amenities, accessibility, and overall comfort to ensure Goodison can deliver a high-quality experience in its new role.

Some fans are still awaiting the delivery of their commemorative Goodison Park seats purchased earlier in the summer, highlighting the scale of logistical change currently underway. While updates have already been made both inside and around the L4 area, it is clear that further work will be required to fully modernise the matchday environment for WSL fixtures.

### New Stadium, New Momentum for Everton

There is no denying the transformative effect of Everton’s move to the Hill Dickinson Stadium. The state-of-the-art venue has quickly become a symbol of the club’s rebirth, recently being named *Project of the Year* after beating Fulham’s Riverside Stand to the prestigious accolade.

From a financial standpoint, the new stadium has been revolutionary. Multiple new revenue streams have strengthened Everton’s commercial position, offering long-term stability that had previously been elusive. The venue is also set to play a major role on the international stage, with Everton scheduled to host matches during Euro 2028, alongside a series of high-profile events in the years leading up to the tournament.

The Hill Dickinson Stadium has firmly re-established Everton as a modern, forward-thinking club. Yet despite this progress, the Friedkin Group have made it clear that Goodison Park will not be forgotten. Instead, it will be preserved, upgraded, and woven into the club’s future—ensuring that Everton’s past and present continue to move forward together.

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