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Everton’s Fan Advisory Board (FAB) has appealed to the club to hold ticket prices at current levels for the next three seasons, arguing that the rapidly evolving Blues must not lose sight of affordability for match-going supporters. The group says protecting access to games should be central to decision-making as Everton reshapes itself on and off the pitch.
Alongside a price freeze, the FAB wants concession tickets for seniors (65+) and young fans (under 21) safeguarded, plus reforms to the club’s membership model — including a £10 reduction across existing tiers and the creation of a new low-cost £5 option that would still allow entry into ticket ballots.
Their intervention comes as Everton finalises pricing strategy for next season while balancing fan expectations with financial realities. The club has historically kept prices relatively restrained and has maintained dialogue with supporters during its first year at the new Hill Dickinson Stadium. However, Everton is also working to close the commercial gap on competitors who began from stronger revenue positions.
The move from Goodison Park to the waterfront stadium marked a turning point, widely seen as essential to modernising the club’s financial power in an era where commercial income heavily influences squad investment — particularly with Premier League financial regulation evolving. Everton have aggressively pursued new partnerships at the upgraded venue, securing major global brands such as Pepsi and Budweiser.
FAB members believe those growing commercial streams should ease pressure on supporters’ wallets. In a statement, they praised the transformation under The Friedkin Group’s ownership over the past 13 months, describing Everton as “a very different club” with renewed leadership, improved structure and stronger financial footing. They also referenced expectations of record commercial revenue, suggesting this is the moment to reinforce football’s community roots rather than risk pricing out long-standing fans.
The board argues that football’s recent commercial boom — across both sponsorship and broadcast deals — makes it possible to prioritise accessibility. They stress that Everton has previously set an example by protecting loyal supporters and now has another opportunity to lead by putting long-term fan relationships ahead of short-term financial gains.
Still, debate remains over how “marginal” any ticket price rise would be. While Everton’s commercial portfolio has expanded, clubs across the league increasingly treat every revenue stream as crucial to maintaining competitive squads. That tension is sharpened ahead of a summer in which Everton’s front-of-shirt deal with Stake ends, with the Blues among many Premier League sides searching for new sponsors as gambling-related partnerships face tighter regulation.
In short, the FAB’s message is clear: as Everton grows into a modern commercial force, supporters want assurance that the heart of the club — its fans in the stands — will not be left behind.
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