“‘He breaks records for FUN’: Everton’s potential CEO is a TRANSFER MARKET GENIUS – and there’s £21m ready to spend! “

“‘He breaks records for FUN’: Everton’s potential CEO is a TRANSFER MARKET GENIUS – and there’s £21m ready to spend! “



Everton’s transition to Dan Friedkin’s ownership marks a potential turning point, though the club still grapples with Moshiri’s complicated legacy.

While Moshiri’s tenure brought PSR challenges and relegation battles, his most enduring contribution remains the new Bramley Moore Dock stadium, projected to boost annual revenues by £30-40m from 2025-26.

Friedkin’s track record at AS Roma offers insights into his management style.

His four-year Roma ownership has been marked by bold decisions, including controversial managerial changes from De Rossi to Juric to Ranieri.

The recent departure of CEO Lina Souloukou led to Ryan Friedkin, Dan’s 34-year-old son, stepping in as interim CEO – with rumors suggesting he might take a senior role at Everton.

Ryan Friedkin’s leadership style is evidenced by Roma’s aggressive transfer strategy, including a club-record £100m net spend in 2021-22, followed by a £75m outlay this summer.

His influence extends to AS Cannes, where he’s established dominance with a £5m budget – nearly double their nearest competitor in France’s fourth tier.

A crucial financial development has emerged with the conversion of £451m in soft loans to equity under The Friedkin Group’s takeover.

This strategic move circumvents new Premier League rules requiring commercial interest rates on shareholder loans for PSR calculations, saving Everton from an additional £21m PSR charge.

While immediate transfer activity will remain constrained by recent losses, this financial restructuring provides some breathing room as the club navigates its Premier League survival campaign and prepares for the stadium transition.

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