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Tony Bloom’s £10m Hearts Bid Aims to Shake Up Scottish Football – Brighton Owner Sees Game-Changing Potential at Tynecastle
Tony Bloom, the high-profile owner of Brighton & Hove Albion, believes his proposed £9.86 million investment in Hearts could be the catalyst for a major shift in Scottish football’s competitive landscape. His ambitious plan, if greenlit by the supporters-led Foundation of Hearts (FOH), would grant him a 29% stake in the Edinburgh club through non-voting shares, along with the right to appoint a representative to the board—though he would not sit on it personally.
The move stems from Bloom’s growing ties with the club, which were established last year through a partnership with Jamestown Analytics—linked to his renowned data firm Starlizard. That same data-driven model has propelled Brighton and Belgium’s Union Saint-Gilloise to success, and Bloom hopes to bring similar transformation to Hearts.
Importantly, the investment would be made as a personal venture, fully independent of Bloom’s roles with his other football holdings, including Brighton. The Foundation of Hearts stressed that this would not result in Hearts joining a multi-club model, and the deal has been designed to align with football regulations around ownership.
In an update shared via FOH, Bloom’s vision was made clear: he sees Hearts as a club capable of upsetting the existing order in Scottish football and believes his backing could usher in a bold new chapter in their history. The proposal is now subject to member consultation, legal agreements, SFA sign-off, and a shareholder vote at an upcoming EGM.
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