AliousKeith Wyness, a former Everton executive, suggests that potential new owner Dan Friedkin’s primary focus will be addressing the club’s Profitability and Sustainability Rules (PSR) challenges.
Wyness, who served as Everton’s CEO from 2004 to 2009 and now advises top-tier clubs, shared his insights on Football Insider’s Inside Track podcast.
He cautioned against expectations of lavish spending, stating that Everton is unlikely to receive “an open chequebook” for significant transfers this summer.
The club recently announced an exclusivity agreement with The Friedkin Group for majority share acquisition from current owner Farhad Moshiri. This follows unsuccessful attempts by other entities like 777 Partners and MSP Sports Capital.
Friedkin, who acquired AS Roma in 2020 and saw the club win the Europa Conference League under Jose Mourinho’s management, now faces the task of steering Everton through its financial challenges.
With the 2023-24 accounting period closing on June 30, Everton remains at risk of breaching PSR regulations and potentially facing another points deduction.
Wyness emphasized the need to resolve the PSR issue, noting that much depends on how Friedkin structures his equity investment.
He drew parallels with Friedkin’s management of Roma, where financial prudence has been evident.
The former executive stressed the importance of making sound football decisions and running the club judiciously.
He anticipates Friedkin will provide necessary support to strengthen the squad appropriately.
Wyness underscored that Everton’s immediate priority should be maintaining their Premier League status, especially with the move to a new stadium planned for 2025.
He views the upcoming season as crucial for securing the club’s top-flight position ahead of this significant transition.
Alious
