AliousEverton has an opportunity to follow Tottenham’s example and secure a significant financial boost of over £32 million, which could be transformative for the club.
While both teams are seeking investment, their situations differ greatly due to contrasting management styles.Tottenham, under Daniel Levy’s leadership, is regarded as one of the best-run clubs globally.
In contrast, Everton’s outgoing owner Farhad Moshiri has struggled with financial regulations and mounting debt.
However, both owners have initiated stadium moves for their clubs.Tottenham’s new stadium has been hugely successful, generating substantial matchday income and enhancing the club’s global brand.
Everton’s move to Bramley Moore Dock is expected to be transformative, but funding concerns remain.Everton could potentially secure public funding for their stadium project, similar to Tottenham’s £32 million deal.
This approach is being considered by other clubs like Manchester United, with some political figures supporting the idea of public investment in stadiums due to potential economic benefits.To maximize revenue from their new stadium, Everton could learn from Tottenham’s strategies:1.
Hosting non-football events for additional income2.
Optimizing catering services3.
Leveraging the stadium for commercial partnershipsWhile Tottenham has struggled to secure a naming rights deal, experts suggest the UK market for such deals is worth £75 million, presenting a potential opportunity for Everton.
Overall, Everton’s new stadium is expected to at least double their matchday income, but adopting some of Tottenham’s successful strategies could further boost their financial prospects.
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