Leeds United needs to avoid making low offers for transfer targets to prevent losing out, as exemplified by Gabriel Sara’s move to Galatasaray.
The Turkish club paid £15.5 million for Sara, more than triple Leeds’ recent £5 million bid to Norwich City.
As Leeds now pursues Norwich’s Jonathan Rowe, they must be prepared to offer significantly more than their planned £7 million bid.
These transfer pursuits follow the departure of Crysencio Summerville to West Ham for an undisclosed fee, rumored to be around £25 million.
While Leeds’ bid for Sara came before Summerville’s exit was confirmed, they should have known Norwich wouldn’t accept such a low offer for their star player.
Rowe, though younger and more similar to Summerville as a winger, will likely command a high price from Norwich.
Following Archie Gray’s £40 million move to Tottenham, other Championship clubs are aware of Leeds’ financial strength.
If manager Daniel Farke sees Rowe as Summerville’s replacement, Leeds will need to meet Norwich’s asking price.
The club must use the windfall from Summerville’s transfer wisely, recognizing that low-ball offers are unlikely to succeed in the current market.
Leeds needs to be prepared to pay competitive prices to secure their desired targets.